Category: Entrepreneurship

The 4 Elements of Effective Branding

Branding is perhaps the most over used word in business. I can totally understand why; there’s so much fuss about how impactful branding is on a business. For instance, the total monetary value of the Coca-Cola company’s asset is so small comparable to the estimated worth of the Coca-Cola brand itself which is $81.6 billion as at 2014. How can this be? Branding is the difference between a business and a company. The irony is that a lot of so called entrepreneurs don’t know such a difference exists. For many, a business and a company may as well be...

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Bringing Focus to Your Business

When we say we want focus, what we most often mean is “I want to keep my efforts pointed in the right direction and I want to be pointed in that direction often.” Focus comes from two sources: 1. Mission If you don’t have a solid mission and goals, there is no “right direction.” The number one place focus comes from is being very clear on your mission. What do you intend to do? Who do you serve? What are the objectives that you’re built to solve? If you’re not sure of your mission, how will you know what...

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10 Richest Business Men in Nigeria

Some of the richest people in Africa are Nigerians. Until the naira crash, Dangote was the 25th richest man in the world. The richest black man and black women in the world are Nigerians. This should tell you something, myriads of opportunities abound in Nigeria. Where problems abound are opportunities to make money. If you can proffer a solution, people will be willing to pay for it. There’s really no need fighting tooth and nail to leave this country. This is a list of the richest businessmen in Nigeria. Our metrics for calculating this includes the size of their...

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Top 5 Ways to Motivate Your Employees

Happy workers are productive workers. But how do you motivate a group of employees to work hard and help your business grow? Luckily, motivating your employees doesn’t take a lot of flare or even a lot of resources. In fact, it could require you to just schedule a few minutes on your schedule to say “hi.” As a small business owner, you need to maximize revenue and increase productivity, which means you need your staff to work as efficiently as possible. To get you off to a good start, follow these top ways to motivate your employees. Communicate Better If...

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Curiosity and Entrepreneurship

Curiosity is the key to successful entrepreneurship. In these days of widespread job losses, continuous shrinking of house-holds purchasing power-due to persistent inflationary trends, drastic reduction in demand of goods and services etc., people are being forced into seeking for alternate sources of income. Even those who never saw themselves as Entrepreneurs; those who would rather stay in their comfort zone, who are too timid to take on a risk are some-what singing the self-realization chorus. If you ask me I believe it’s the way to go. In the better performing economies of the world, where we often see...

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