Become a Student of Business

Why are you in business? And are you a student of business? You need to determine your motivation for being in business; and in turn have the business set up with realistic, attainable expectations and goals. Of course, profit is a key factor but you also need to understand the dynamics of business. Your business has only one big boss. And it’s not you. It’s your customer. Business is about strategy – thought – and understanding the needs of the customer and what the customer wants. Those are the things that create profit. Most business people don’t understand why...

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