Indeed, getting people’s attention might seem like an entirely vain and unimportant venture. It is not surprising if you think this way because there are many others who believe that true excellence does not announce itself. However, the truth is that you need to learn how to get people’s attention at some point in time or the other.
Whether you are a business person, a public speaker, or even an employee at a firm, at some point in time, you’ll have to be able to capture your audience. After all, you can’t sell that great idea if your listener doesn’t even notice you. In the same vein, you can’t convince your boss your method is the best if they aren’t even paying attention to you.
As such, we’ve compiled a few tips that should help you in getting people’s attention, whether you are selling to them, making a presentation, or just trying to pass a message. They are:
Looks aren’t everything, but they certainly do matter. As a regular reader of this blog, you must’ve heard us say this more times than once. So, package yourself properly. If you are trying to get attention online for marketing purposes, ensure that your graphic design is nothing short of excellence. If your required attention is more physical than virtual, dress properly. It will go a long way in getting people to actually listen to you.
Focus the discussion on your listeners
Some people believe that all humans are inherently selfish and care only about themselves. Now, this school of thought is a tad questionable. However, one thing that remains true is that be it selfish or not, most people would much rather have you talk about them than yourself. So, if you are a businessperson trying to sell a product/service or you are a public speaker, always make the conversation about your audience. Instead of telling them how much effort you put into a product, tell them what the product can do for them. Instead of telling them how good you are, tell them how good they can be.
Appeal to their emotions
Humans might like to think of themselves as purely logical creatures, making decisions only based on facts. But, this is far from the truth. More often than not, people make decisions because they feel like it. So, if you need help getting people’s attention, try to appeal to their emotions. You could do so by sharing a relatively moving story of an experience you/someone else once had.
Don’t waste time
Now, if you are hoping to get people’s attention, the chances are that you are trying to sustain it too. For that reason, no matter what your message is, always find a way to say it within the shortest possible time frame. You don’t want to bore your audience to death. So, KISS. That is, keep it short and simple.
Getting people’s attention is an essential skill you must learn as it can prove useful to you in business, at work, or even in your personal life. With these four tips, you should be one step closer to getting the ability to turn heads when you need to.