While teaching an advanced class at the International Institute of Marketing, a professor explained key marketing concepts with some interesting illustrations. We hope you have a good laugh.

1. You see a gorgeous girl at a party. You go up to her and say: “I am very rich. “Marry me!” – That’s ”Direct Marketing”.

2. You’re at a party with a bunch of friends and see a gorgeous girl. One of your friends goes up to her and pointing at you says: “He’s very rich. “Marry him.” -That’s Advertising”.

3. You see a gorgeous girl at a party. You go up to her and get her telephone number. The next day, you call and say: “Hi, I’m very rich. “Marry me – That’s Telemarketing”.

4. You’re at a party and see gorgeous girl. You get up and straighten your tie, you walk up to her and pour her a drink, and you open the door (of the car) for her, pick up her bag after she drops it, offer her ride and then say:
“By the way, I’m rich. Will you “Marry Me?” – That’s Public Relations.

5. You’re at a party and see gorgeous girl. She walks up to you and says:”You are very rich! “Can you marry me?” – That’s Brand Recognition.

6. You see a gorgeous girl at a party. You go up to her and say: “I am very rich. Marry me!” She gives you a nice hard slap on your face. – “That’s Customer Feedback”.

7. You see a gorgeous girl at a party. You go up to her and say: “I am very rich. Marry me!” And she introduces you to her husband. – “That’s demand and supply gap”.

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8. You see a gorgeous girl at a party. You go up to her and before you say anything, another person comes and tells her: “I’m rich. Will you marry me?” and she goes with him – “That’s competition eating into your market share”.

9. You see a gorgeous girl at a party. You go up to her and before you say: “I’m rich, Marry me!” your wife arrives. – “That’s restriction for entering new markets”.